Academy for Sustainable Innovation

Refined branding, collaborative copywriting, and a custom website to support ASI's growth and increase engagement, enrolments, and membership.

Overview

Client

The Academy for Sustainable Innovation (ASI) is a non-profit organisation supporting sustainability professionals to lead socially-inclusive, low-carbon change within their organizations.

ASI offers education programs, consulting services, and a membership to help transitional leaders turn sustainability strategy into action.

As a growing organisation, the team needed ongoing support to evolve their website and build a new community platform to expand their reach and impact.

My Role

Brand strategy, copywriting, UX/UI design, WordPress development, ongoing digital advisory

The Challenge

ASI’s existing website was visually outdated and no longer reflected the organization’s evolving programs, positioning, or vision for growth.

CEO Tamara Connell wanted to modernize ASI’s online presence, improve user experience, and create a platform that:

clearly communicated ASI’s mission and value
supported new offerings and future growth
encouraged visitors to engage, subscribe, join, and donate

The challenge was to clarify ASI’s vision and messaging while building a flexible, intuitive digital ecosystem that could grow with the organization.

The Solution

I partnered with ASI as a strategic design partner, leading a full website refresh and continuing to support the team as their needs evolve – including developing additional brand collateral like reseach reports and a pitch deck to ensure a cohesive and professional brand presence across all touchpoints.

This included:

refining brand expression and visual identity
collaborative copywriting to clarify positioning and offerings
designing and building a custom website focused on usability, clarity, and conversion

As ASI has grown, I’ve continued to design new pages and features, advise on tools and platforms, and support ongoing website improvements.

Key Initatives

Grow ASI’s email audience:

Clear, strategically placed calls-to-action to subscribe across the site

Launch ASI’s Members Network:

Designed a public landing page
Built a private members hub for resources, events, and community discussions
Integrated Memberful for membership payments and user management

Enable donations and funding support:

Integrated FundraiseUp for one-time and recurring donations

Increase event registrations:

Integrated EventsBrite with the website calendar for seamless discovery and sign up

The Results

1315% increase in program engagement following the website redesign

40+ members joined the new Members’ Network in its first year

Clear positioning as a non-profit, improving ASI’s ability to receive donations year-round

ASI’s one-person “marketing team” can now confidently manage and update the website independently

“Ruha went above and beyond to research integrations for us and provided 1:1 training on how to use the back end of the website so that we could make changes on our own, saving us time and money.

She’s super knowledgeable and adaptable to your needs and I felt supported every step of the way through our website redesign.”

Aryn Guthrie, Marketing & Communications Manager

Academy for Sustainable Innovation (ASI)

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