Brand & Website Strategy · Canada

Brands and websites worth believing in.

Signal+Hearth works with Canadian organizations doing meaningful work in sustainability, women’s leadership, and community impact. We build brands and websites that people trust because they genuinely reflect what you do. And we make the whole process easier than you’re expecting.

Ruha Ratnam

Principal & Creative Director

Trusted by

The Forum

Canadian Women’s Chamber of Commerce

Academy for Sustainable Innovation

Algonquin to Adirondacks Collaborative

and more!

Sound familiar?

You know the website needs work.
You just need someone you can actually trust with it.

You’ve been through this before: a designer who didn’t get the mission. A project that ran over time and budget. A site that looked fine but didn’t say anything. 

What you need isn’t another vendor. It’s someone who already understands your world, can run with a brief, and will make you look good to the people you report to.

You don't have time to manage a complicated project

One senior lead. One point of contact. You get the full team without having to manage them.

You need work that speaks for itself at the board table

Every decision is grounded in strategy, so when leadership asks why, you have a real answer.

You want someone who gets it without a lengthy briefing

We’ve worked inside your world long enough to know what your stakeholders care about before you tell us.

Recent work

Women’s Entrepreneurship

The Forum

Website design and development, digital advisory, GA4 and analytics

Women’s Entrepreneurship

Canadian Women's Chamber of Commerce

Brand strategy, website strategy and design, WordPress development

Sustainability

Academy for Sustainable Innovation

Brand strategy, copywriting, digital advisory

Environmental organization

Algonquin to Adirondacks Collaborative (A2A)

Visual direction, website strategy, WordPress development, MailerLite integration

“Ruha’s collaboration with our whole team has made SUCH impact. We’ll need your thought leadership to work through the level of depth we’re going to go.”

Anne McLean
VP, Strategic Operations & Marketing
The Forum

Who we are

You deal with Ruha from start to finish.

Signal+Hearth is led by Ruha Ratnam. She has spent a decade working with organizations whose work matters, in sustainability institutes, women’s entrepreneurship networks, national chambers, mission-driven law firms. On every project, she is your senior strategic lead and your primary point of contact.

She brings in a vetted collective of designers, developers, and copywriters as needed, so you get the range of a full-service agency with the accountability of working directly with the person who understands your mission.

Ruha Ratnam

Principal & Creative Director

What we do

Every project starts with a real conversation about what you’re trying to do.

From there, Ruha leads the strategy and coordinates the team. You stay focused on your work. We handle the rest.

Brand Strategy

Clarity before colour

We’ll figure out what you need to say, to whom, and in what order, before a single pixel is placed on a webpage. This is the thinking that makes everything else work.

Website Strategy & Design

The online presence you deserve

Integrated UX, copy, design, and WordPress. Senior strategic lead throughout.

Copywriting

Words that do real work

In your voice, for your audience, and with the strategic architecture to make sure the right message reaches the right person at the right moment.

Digital Advisory

A partner, not a vendor

Retainer relationships for organizations who want a senior strategic partner in their corner, not someone to call only when something breaks.

How we work

The Signal+Hearth method

We follow the same sequence on every project because it’s the only way to end up with something that actually holds.

BrandSpark

Discovery + Strategy

We listen before we design. Always.

BrandBuild

Design + build

Brand and website strategy built together, not bolted on.

BrandCare

Ongoing

We stay in your corner after launch.

What clients say

“Ruha’s collaboration with our whole team has made SUCH impact. We’ll need your thought leadership to work through the level of depth we’re going to go.”

Anne McLean
VP, Strategic Operations & Marketing
The Forum

“Ruha’s collaboration with our whole team has made SUCH impact. We’ll need your thought leadership to work through the level of depth we’re going to go.”

Anne McLean
VP, Strategic Operations & Marketing
The Forum

You've been thinking about this for a while. Let's make it happen.

Book a 20-minute call. We’ll figure out together whether Signal+Hearth is the right fit, and what the first step looks like. No pitch. No pressure.